Case Studies & Testimonials

“Before I met the wonderful team at Curchew, my social presence on Twitter and LinkedIn was nonexistent. I had 3 followers on Twitter.

After just three months of Curchew finding wonderfully informative articles for me to post, my followers are up to 132! I’m no Justin Bieber, but that is a wonderful result for a corporate executive like me. My presence on LinkedIn has risen as well, with several of the articles I post getting a “favorite” vote and as many as 250 people viewing some of the posts.

Besides all that, while I find lots of interesting bits on the internet through my own RSS feed, Genelle and her team are able to find stuff that I have not seen. She has turned me on to several new sources of information and wonder. That is what intelligent, guided curation is all about.

Curchew has improved the visibility of my company and of me. Both the corporate brand and my personal brand are much better off in the social sphere than before we started our campaign together. Curchew is an info junkie’s dream…. More of the good stuff…. please!”

Senior Director, Worldwide Customer Care

Customer Care

Customer Care Executive Increases Followers by 120%

Challenge

A well-established thought leader, Eric is the author of a book, 26 articles and 24 lectures on the topic of Excellence in Customer Care. He is passionate about people, and this is reflected in his commitment to his customers and by the enduring loyalty of his team. He is a self-described “info-junkie” and is insatiably curious about everything – technology, robotics, food, wine, space, etc. When we began our work together, Eric handed us a list of RSS feeds that he regularly reviews. It was 11 pages long. We realized that finding unique content for him to post was going to be a challenge, but we were able to do it. Eric was good enough to provide us with a testimonial about our work together.

Goals

  • Share insightful, on-brand social media content that amplifies the corporate brand
  • Establish Thought Leadership in Customer Care Excellence
  • Join the conversation with peers and key influencers on Twitter and LinkedIn

Services Provided

  • Personally curated content aligned with Eric’s business objectives and POV
  • Drafted engaging headlines for Twitter and LinkedIn using relevant voice, hashtags and Twitter handles for target audience
  • Presented content for easy edit and approval on Web & Mobile so Eric was always in control

Themes (subset)

  1. Customer Care ExcellenceProvide consistent, best in class customer experience and emphasize its role as a differentiator
  2. Customer Care in the 21st centuryEmbrace the evolution of customer care from hardware to the IoT (HW + SW and now wearables) Meet customers “where they are”: customer care is now both global and multi-channel
  3. Technology in Customer CareUC and “call center” technology transitioning to “customer care center” technology

Engagement Statistics

The content curated for Eric has been well received with an approval rate averaging 87.5%.

  • Twitter
    • 120% increase in followers
    • 1.3 interactions per Tweet on average
    • 99,357 potential reach
  • LinkedIn
    • 91 posts, 80% received interaction
    • 30 clicks
    • 41 likes

View as PDF…


“Obviously a reflection of the great job of curating by Curchew.”

Award-winning CIO upon seeing a high number of interactions to a particular post

CIO Case Study Analytics

Award Winning CIO Gets Social

Challenge

Named one of the 2013 Premier 100 IT Leaders by Computerworld, Tom is CIO for a well-known brand in the Unified Communications space and has a large network of industry peers, partners and employees. However, Tom had not engaged in social media for several reasons, including the ability to have something interesting and on-message to share consistently and a lack of time to learn the required tools and network conventions. The CMO at Tom’s company brought Curchew in with the mandate of “turning Tom into an evangelist.” So that’s what we did. On average, every post to LinkedIn and Twitter has received an interaction, including retweets, comments, clicks, favorites or likes.

Goals

  • Share insightful, on-brand social media content that amplifies the corporate brand
  • Establish Thought Leadership in the “Future of Work” and how UC is enabling a different way to work
  • Change the industry perception of IT from a cost center to an innovation catalyst that contributes to top line growth, digitizes the business and provides leaders with the tools they need to grow the company
  • Join the conversation with peers and key influencers on Twitter and LinkedIn

Services Provided

  • Curated pertinent content that amplified the corporate message and reinforced Tom’s personal brand and thought leadership message
  • Drafted engaging headlines for Twitter and LinkedIn using relevant voice, hashtags and Twitter handles for his target audience
  • Provided “Curator’s insights” to inform and provide context for the recommended content
  • Presented content for easy edit and approval on Web & Mobile so Tom was always in control
  • Distilled the posts of key colleagues and industry influencers onto Peer Activity page for ease of viewing, retweeting, responding and favoriting

Results

  • Twitter
    • 571% increase in followers
    • 1.5 interactions/Tweet on average
  • LinkedIn
    • 36 posts, 105 interactions
    • 3 interactions/post on average

View as PDF…

“The Curchew team understands how to get you off the couch and on to social media. Their passion and commitment to getting your through every step and making it part of your daily routine is fantastic.”

Sand Hill Road Venture Capitalist

VC Case Study Trend

Sand Hill Road VC Becomes “Trending Source”

Challenge

Like many senior executives, Ted had never posted to LinkedIn or sent a Tweet. Although well-respected in the Valley, he sought to become a Thought Leader in emerging mobile technologies including Host Card Emulation (HCE) and Near Field Communications (NFC). Staying on the cutting edge of the industry and having start-ups proactively seek him out is crucial as a Venture Capitalist. “There are only a handful of good opportunities, and everyone is going after the same ones. You have to always be one step ahead of everyone else.”

Ted needed high quality content that he could share via social media in order to become the industry recognized go-to person for HCE and NFC. As a result of working with Curchew, he now has high quality prospects and peers reaching out to him on LinkedIn and following him on Twitter: “This has come through working with Curchew. Nothing else has changed – people are finding me as a result of the content you have curated for me.”

Goals

  • Share insightful, on-brand social media content demonstrating Thought Leadership in specific areas
  • Attract and engage entrepreneurs, start-ups and industry influencers on Twitter and LinkedIn
  • Create opportunities for dialogue and interactivity via social media

Services Provided

  • Curated timely, relevant content for highly technical, niche topics
  • Prepared thought provoking Twitter and LinkedIn headlines using network appropriate conventions including relevant hashtags and Twitter handles
  • Employed best practices to establish and amplify personal brand and Thought Leadership position
  • Provided “Curator’s insights” to inform and provide context for the recommended content
  • Facilitated interactivity with key colleagues and industry influencers including the ability to Retweet, Respond and Favorite directly from the Curchew app
  • Live tweeted important announcements

Results

  • Listed as a “Trending source” on Trendspottr for target topics of HCE and NFC within first month
  • On average, every LinkedIn post has received an interaction
  • First 23 Tweets received 50 interactions; an average of 2+ interactions per Tweet
  • Within the first month, received 25 Retweets of a single Tweet, one of which stated “best article I’ve seen on the subject” from an industry journalist
  • Gained an average of 28 followers/mo. vs. industry avg. of 10 followers/mo

View as PDF…

Advertisements